Projection Developers

Digital engineering studio

We build digital systems that perform, rank, convert and endure.

Web development, full-stack engineering, search, growth, technology strategy and cybersecurity - engineered as one system.

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Build · Discover · Convert · Architect · Defend · Scale

02 / Orientation

What are you trying to change?

Pick one - it highlights the relevant chapters without hiding anything.

03 / The system

Six disciplines. One digital ecosystem.

These are not six services that happen to be sold together. A search problem is usually an architecture problem. A conversion problem is usually an interface problem. A security problem is usually a decision someone made two years earlier.

04 / Build

Ideas are cheap. Execution is architecture.

01Ground

Nothing starts on a blank page.

Constraints first: what the business needs, what the traffic looks like, what has to survive the next two years. The grid before anything sits on it.

  • Discovery
  • Constraints
  • Information architecture
  • Performance budget

02Interface

The interface is the easy half.

Components, states, responsive behaviour, accessibility - assembled from a design system rather than drawn page by page, so the tenth screen costs less than the first.

  • Design systems
  • Component libraries
  • Responsive engineering
  • Accessibility

03Architecture

Turn it side-on and this is what you were using.

Frontend, API, services, data, infrastructure. The screen was always the visible face of a stack - and the stack is where performance, cost and maintainability are actually decided.

  • APIs & integrations
  • Service design
  • Databases
  • Infrastructure & CI
Explore Development

05 / Discover

Visibility is architecture.

Rankings are an output. Nothing rises because it was pushed - it rises because what sits underneath it was built to be found.

  1. 01Technical foundationCrawlable, renderable, fast. Nothing above this line counts until this line is true.
  2. 02Information architectureStructure and internal linking that concentrate authority on the pages meant to carry it.
  3. 03Topical coverageThe questions the business should own, answered properly rather than surrounded.
  4. 04Entity clarityWhat this organisation is, stated so a machine can repeat it without guessing.
  5. 05Demonstrated expertiseThe part that cannot be manufactured, and the reason the rest holds.
  • +164%Non-brand organic sessions
  • 2.1×Pages earning traffic
  • −72%Crawl waste

Sample figures - representative engagements, not a guarantee.

Explore Search

06 / Convert

Attention is not the goal. Action is.

Every funnel diagram implies that what enters the top arrives at the bottom in a smaller shape. What actually happens is that most of it goes away - at a specific point, for a specific reason. Finding that point is the work. It is rarely the advertising.

  1. ImpressionsSeen100%
  2. AttentionRegistered72%−28%
  3. EngagementDid something44%−39%
  4. IntentMeant it24%−45%
  5. ActionCompleted12%−50%
  6. ValueWorth having5%−58%

Five percent of the top of this funnel is worth having. Bidding harder into a step that loses seventy percent of its volume is the expensive way to stand still.

Sample figures - shape, not a benchmark.

Explore Growth

07 / Architect

The expensive decisions are made early.

By the time a system is hard to change, the decisions that made it hard are two years old and nobody remembers making them.

Decision record - sample

  1. 01ReplatformRejectedEighteen months before anything ships, against a competitor already shipping.
  2. 02Buy and integrateRejectedLicence is affordable. The integration, and the exit from it, are not.
  3. 03Change nothingRejectedRun cost is already growing faster than revenue. Deferral is a decision too.
  4. 04Strangle the two hot pathsCommittedValue inside a quarter, reversible at every step, and the rest can wait.

The deliverable is not the roadmap. It is the written reason the other three were set down, so the next team inherits a decision rather than a mystery.

Explore Consulting

08 / Defend

Security is a property of the architecture.

An attacker traverses. Each boundary cleared is a boundary that was permissive, and a finding only matters in terms of what it lets someone reach next. So we test the path rather than the checklist - and report in the order an attacker would work, not the order the scanner printed.

  1. 01External surfaceEverything exposed, including what nobody meant to expose. Most engagements find something here that was not on the asset list.Enumeration
  2. 02ApplicationInput handling, business logic, the endpoints that were built quickly under a deadline that has since passed.A foothold
  3. 03IdentityAuthentication, session handling and privilege boundaries. The layer where the highest-consequence findings usually live - and where this one stopped.Refused
  4. 04NetworkSegmentation and lateral movement. Reaching here turns one compromised service into a route to every other.Movement
  5. 05DataThe thing that was actually being protected. Nothing else on this list matters except in terms of getting here.The incident

The interesting event in a security engagement is the refusal. An attempt tells you someone tried; a refusal tells you the design was right.

Sample engagement - illustrative path.

Explore Security

12 / Start

Tell us what is actually wrong.

Not the brief - the thing behind it. First conversation is a proper look at the problem, and it costs nothing, including if the answer turns out to be that you do not need us.

Start a Project[email protected]
Response
One business day
First conversation
45 minutes, no charge, no deck
What we need
The problem, the constraint, the deadline